Social Media in Local Government - Brand, community engagement, emergency management, stakeholder risk & public relations
Social media affords Councils an instant channel to engage with local community –promoting events, Council activities and services, discussion on consultation processes, emergency management and the ability to reach demographic sectors who are out of the traditional touch points. Social media is now more relevant than ever to the communities in which Councils service.
Whilst it provides a multitude of advantages, it is not without risks. The laws surrounding social media content, posting, and brand engagement spans the legal areas of intellectual property, defamation, anti-discrimination, employment law issues, governance, code of conduct and privacy.
Join our two key experts, IP & Social Media Partner, Paul Gordon and Local Government Workplace Partner, Michael Kay as they highlight the practical application of these laws within the Local Government context. Both Paul and Michael regularly advise a number of Councils, Local Government, State Government and Quasi- Government bodies on social media management and use, including the training of organisation staff and elected members, the writing of social media policies and reputational crisis management response.
Part 1 - Paul Gordon
- A strategic approach to social media management as part of the communications mix
- Legal parameters- IP, photos, copyright, competitions, privacy
- Consumer posts- ‘reviews’ & complaints- responding, removing and responsibility
- ‘Publishing’- Disrespectful behaviour, discriminatory comments
- Dealing with both civic pride and ‘rate payer action’ groups’
- Common issues for Councils relevant to commercial risk
Part 2 - Michael Kay
- Social media regulation and staff
- Social media regulation and elected members
- Who can do what and when: delegation and authority relevant to public comment
- Common issues for Councils relevant to employees and elected members
Who should attend
- Managers, Directors and/or General Managers who oversee Council communications
- Governance and Risk Managers
- HR Managers
- Marketing, Communications and Social Media Managers
There is no cost to attend the forum, however due to popularity please register to secure your place.
Wallmans are located at Level 5, 400 King William Street, Adelaide (Corner of Gilles Street). Please note that 2 hour street parking is available on Gilles, Gilbert and King William Streets (dependent on availability).
Additionally there is a paid undercover car park adjacent to the building, with entry from Gilles Street (subject to availability).
**This session is for those working in the Government sector only**.